VIRGIN MOBILE
#SaidNoOneEver

DIGITAL CAMPAIGN

The majority of telco giants in the UAE have abusive conditions. It’s always been like that,
and people take this injustice for granted with a pinch of irony and resignation.
Virgin Mobile came onto the market to change the game and give its customers
the freedom and flexibility they were always looking for.

How to break through the clutter and communicate the benefits of joining Virgin Mobile?
With a super-sarcastic, super-social meme-style campaign to reach Virgin Mobile’s younger,
digitally savvy target audience, to show them the many ways Virgin Mobile gives
customers more control and flexibility than the competition.