VICHY CATALAN + VCH PLUS
Gain Momentum

INTEGRATED CAMPAIGN

Vichy Catalan’s young customers wanted to enjoy VCH premium water
in a more practical container than their famous crystal bottles.
The brand listened to its audience and launched the new can format.

The commercial is based on the same concept, literally telling the audience
what we think they want to see in a commercial, and showing it to them.
It also includes the new flavors with ginseng and guaraná to ‘gain momentum’.

AWARDS
Festival Iberoamericano de Publicidad El Sol: SHORTILIST (TV)