NISSAN PR9
You’ve Been Called Up

DIGITAL CAMPAIGN

What if Nissan and the Spanish National Football Team call you
to go to the soccer world cup? Among all Nissan buyers, there will
be two people every month receiving tickets for a trip to Brazil.
To communicate that anyone can be a candidate, the star
Pepe Ramírez ‘PR9’ was born: The first average Joe receiving
the call from the national trainer, Vicente del Bosque.