NEW BALANCE
Runs In The Family

INTEGRATED CAMPAIGN

The new ‘Runs in the Family’ campaign is a celebration of what ‘family’
means in youth culture. Family is more than just your blood-related individuals.
They are the ones you can count on. The ones that always have your back.
They are the ones that are a part of you, love the same things, and have
the same passions. Each one of them is unique, but all share
the common thread that runs in New Balance’s DNA: Independence.