MUSE
Be The Exception

INTEGRATED CAMPAIG

The Beauty & Fashion mainstream world is overwhelmed by rules. People
are encouraged to follow the same style and play by the established norms.
What colours to match. What makeup to wear. What trends to follow.
What brands to pick. Break those rules and you’re criticised, even judged.
Follow them too closely and you go unnoticed. However, the beauty
of rules is that if you break them, you can ultimately create a trend.

Muse loyalty program puts you beyond the old rules and gives you
access to free yourself from the usual limitations. This means having
access to special events and new collections that are fresh out of the box.
Trends and styles that are the next big thing. Or scents and sneakers
custom-made, created by you.

For the launch of Muse in the GCC region, this integrated campaign
celebrated the people with no fear to express themselves and break the
rules, claiming that with Muse, you can Be The Exception.