SAMSUNG Galaxy Note 8
#DoBiggerThings Billboard

INTEGRATED CAMPAIGN

For the launch of the Galaxy Note8, this integrated campaign inspired
millennials to #DoBiggerThings, and see themselves living out their future
achievements on one of the largest billboards in the UAE.

Using the Note8, a team of artists visualised their written aspirations
into individualised portraits, which were shared on social media and then
put up on our billboard in different phases for everyone to see.

Finally, the stories of selected participants were shared, taking steps
towards realising their dreams with the Note8.