AFFINITY FOUNDATION
The Community Cat

SOCIAL MEDIA EVENT

Since Affinity Foundation was established in 1987, they have been promoting the benefits
of pets in society. There is a common misbelief that cats are cold, distant and not social.
To demonstrate that they are friendly and communicative, this Facebook Live event on
World Social Media Day (June 30th) gave the cat ‘Pedrito’ a very important new job:
To be the first cat community manager in the world: The Community Cat.