LINE LIVE
The Censored Ads.

DIGITAL CAMPAIGN

Line Live is an app that allows users to broadcast themselves 24/7. Their content is,
sometimes, quite extreme and crazy. For the arrival of the app in Saudi Arabia,
they wanted to launch it with a bang and make everyone talk about it, making them
curious and interested in downloading the Line Live app.

A big challenge was that the kingdom is infamous for its strict censorship.
After several failed attempts to publish the adverts, a different approach had to be made.
Instead of fighting it, what if we could embrace this fact by actually censoring our own Ads?
The Line Live’s Censored Ads were born, and finally, live!

@SYKUNNO X GAMING

@NICKMERCS X GAMING

@YAELAHEART X YOGA

@PRANKXTERS X PRANKS