ADIDAS EQT
EQT x SoleDXB

EVENT CAMPAIGN

The EQT is a child of the ’90s, created and shaped by it.
The peak of videotape, the cassette, and tube TV.
The democratisation of personal computing and the boom of gaming.
8-Bits that would reshape culture and define a decade.

To launch the EQT Cushion at Sole DXB culture festival, this event
campaign celebrates EQT’s heritage by bringing back bits
of the ’90s with a 21st-century twist: reinventing the 90s at SoleDXB.